DIGITAL MARKETING STRATEGY
Digital marketing is most effective when all a business’s online marketing activities are bound together in one cohesive strategy. The strategy’s components are then planned out, content produced and activity scheduled before the execution with precision and flair to drive traffic to a website and convert visitors into lifelong customers.
With a combination of search engine optimisation (SEO), engaging social media activity, payper-click (PPC) online advertising, email marketing along with measurement and assessment in Google Analytics, we’ll compose a digital strategy unique to your business that will deliver measurable results and help improve your bottom-line.
MEASURING SUCCESS WITH GOOGLE ANALYTICS
One of the great benefits of digital marketing is that every metric of online marketing activity can be measured and analysed to improve and enhance further activity. Google Analytics (GA) tracks and reports on almost every facet of a website’s traffic and provides insight into visitors’ activity while on your website.
EFFECTIVE EMAIL MARKETING REIGNS SUPREME
Done properly, email marketing remains one of the simplest and most cost effective digital marketing tactics available. Email newsletters are great way to get your business in front of existing customers who have subscribed to your database in order to profile new products or services, share your company’s latest news and events, and encourage further engagement.
CUSTOMER SALES, HOT LEADS & SUBSCRIPTION
We create digital marketing strategies that drive targeted inbound traffic to websites before funnelling visitors with calls-to-action toward desirable conversion goals such as sales of products or services, lead generation or the subscription and writing of visitor details to a database for future digital marketing communications.