PAY-PER-CLICK ONLINE ADVERTISING (PPC)

Pay-per-click online advertising (PPC) is a model of online advertising where you pay each time your digital advert (either a graphic or text-based ad) is clicked, viewed or the click leads to a conversion on your website or elsewhere online, where a product or service is purchased, or another call-to-action is fulfilled, such as a subscribe form.

PPC primarily involves advertising campaigns run through a Google Adwords account but online advertising is also now available on Facebook, Instagram, Linkedin and most likely many other platforms in the future. UBT Digital are Google Adwords certified, which means we’re experts at pushing our clients’ online activity to the top of Google’s search results.

PPC AS PAID SEO THROUGH GOOGLE ADWORDS

With an Adwords account, you can bid against your competition and whoever wins pays a fee for specific keywords and phrases that relate to your website’s content and the search terms your target audience is keying into Google. In a nutshell, the more you spend the more likely your website will appear at the top of Google search results.

OUR PPC EXPERIENCE IS YOUR KEY TO SUCCESS

Through extensive research, testing and analysis to determine the best way to optimise online ads, we can maximise your PPC campaigns to bring in new leads and increase your conversion rates, all of which will of course improve your return on investment and subsequently your overall bottomline.

GOOGLE ADWORDS BUDGETS TO SUIT ALL BUSINESSES

Google AdWord budgets can be set at any level to suit SMEs right through to multinational corporations. When compared with traditional forms of marketing and advertising like radio, newspaper and billboards, Adwords is incredibly cost-efficient and in many cases significantly more effective.

GLOSSARY

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